Burger King is touting its new menu with celebrity ads featuring late night host Jay Leno, actor and director Salma Hayek, soccer icon David Beckham, and Mary J. Blige, the Grammy(r) winning Queen of Hip Hop Soul. The campaign centers around several new items including: a strawberry-banana smoothie, a garden fresh chicken salad, fried chicken strips, and a 3-cheese (again fried) chicken wrap with lettuce.
I’m posting all three spots here so you can watch them and then, I will break down 5 ways Mary got played, and how Burger King missed the mark.
Here’s Mary’s (it was blocked on YouTube): http://www.directlyrics.com/mary-j-blige-sings-heart-out-for-buger-king-news.html
Leno and Black friend: http://www.youtube.com/watch?v=ouxyzwHpwt4
Salma’s commercial, which is in Spanish: http://www.youtube.com/watch?v=9xyn5wSDuIY
And smooth operator Beckham: http://www.youtube.com/watch?v=0f8qz2Ssr6c&feature=endscreen&NR=1
Top 5 Ways Mary Gets The Short End of the Chicken Strip
1. Attitude: of all the endorsers, Mary is the only one who is rude, terse, and invasive. She interrupts…
View original post 920 more words