The Dexter Experience

Posts Tagged ‘Sonny Bonoho’

Sonny Bonoho – A Name You Should Know

In Dexter on November 20, 2013 at 5:00 pm

I’ve been a fan and a friend to Sonny Bonoho for many years. It began one night in a gritty club in downtown Seattle.

Daddy O (StetsaSonic, MCA – Mary J. Blige, etc.) and I walked in after Neema from Unexpected Arrival asked that we come through. A kid with jean shorts, Elton John’s glasses and cowboy boots had just walked onto the stage. About two songs in Daddy O and I looked at each other and just about said it at the same time¬†¬†– This Is The Kid.

Finally, after 12 years of his very hard work, Sonny Bonoho is breaking through. His recent association with Russell Simmons/Steve Rifkind/ADD hasn’t hurt one bit.

Enjoy.

What The New Music Business Looks Like.

In Dexter on August 20, 2013 at 11:47 am

Proving yet again how It’s About The Content, Stupid – the ADD – All Def Digital channel has made moves this week with an exclusive video distribution deal with Seattle artist, Sonny Bonoho.

We’re watching how this plays out closely. Never known for being idle, Russell Simmons and Steve Rifkind have collaborated to meet the demands of new music Industry independance and experiment with this brave new world of record promotion.

They haven’t signed Sonny’s music. They signed his video.

Yes. His video.

This is a profound shift and one that needs to be studied.

And yes, Content is still King.

In the meantime; Seattle loves you Sonny Bonoho. Congratulations. Well deserved.