Proving yet again how It’s About The Content, Stupid – the ADD – All Def Digital channel has made moves this week with an exclusive video distribution deal with Seattle artist, Sonny Bonoho.
We’re watching how this plays out closely. Never known for being idle, Russell Simmons and Steve Rifkind have collaborated to meet the demands of new music Industry independance and experiment with this brave new world of record promotion.
They haven’t signed Sonny’s music. They signed his video.
Yes. His video.
This is a profound shift and one that needs to be studied.
And yes, Content is still King.
In the meantime; Seattle loves you Sonny Bonoho. Congratulations. Well deserved.